Sponsored by the Alumni Association of Princeton University 

Moderator:

Greg Busch ’99
Senior Associate Director, Student-Athlete Experience

Panelists:     

Steve Dunham ’66
Vice President and General Counsel Emeritus, The Pennsylvania State University

Steve Mills ’81
Retired Sports Executive

Mollie Marcoux Samaan ’91
Founder/CEO, 9works Sports Group, and CEO, US Squash

Ashley Brisco ’11
Certified Player Agent, National Basketball Players Association

Campbell Weaver ’16
Director of Hockey Systems, Boston Bruins

MODERATOR

Greg Busch ’99
Greg Busch ’99 oversees the Athletic Department’s NCAA Compliance efforts, along with Princeton Tiger Performance and student-athlete programming efforts. Busch also serves as the sport administrator for the field hockey, men’s soccer, women’s basketball, men’s and women’s swimming/diving, men’s and women’s golf, and women’s lacrosse programs. Busch worked at NFL Films as an Emmy-nominated producer before returning to Princeton as assistant athletic director from 2003 to 2006. He then served as Rider University’s senior associate athletic director from 2006 to 2022, where he was instrumental in running the department’s day-to-day operations and helped lead the Broncs’ baseball, men’s and women’s soccer and men’s and women’s cross country/track and field programs to multiple conference championships as a sport administrator. Busch also served at Rider as an adjunct instructor at both the undergraduate and graduate level, teaching courses in sports communication and athletic administration.
 

PANELISTS

Steve Dunham ’66
Steve Dunham’s legal practice and academic expertise include litigation, professional ethics and responsibility, and higher education law. He retired in 2023 from his role as vice president and general counsel at The Pennsylvania State University. Previously, he served as vice president and general counsel of the University of Minnesota and Johns Hopkins University, as a litigation partner and chair of the law firm of Morrison and Foerster in the San Francisco and Denver offices, and as a faculty member at various law schools. Dunham has served on various nonprofit boards and committees and currently is the chair of the board of trustees at Soka University of America.

Steve Mills ’81
Steve Mills is a director of Ariel Investments’ Project Level and on the board of directors of Selective Insurance Group, AMC Networks and Madison Square Garden (MSG) Sports. He is the former president of the New York Knicks basketball team and served on boards at Ariel Investments and MSG Networks. Previously, he served as president and chief operating officer of MSG Sports where he oversaw the business operations of the Knicks, Rangers hockey team, Liberty women’s basketball team and all other sports-related activities of the Garden. Prior to that, Mills played an integral role in the National Basketball Association for more than 16 years and was instrumental in the creation of the Women’s National Basketball Association. He is on the board of directors for the Ladies Professional Golf Association and the Princeton Varsity Club and the board of advisers for the Hospital for Special Surgery. 

Mollie Marcoux Samaan ’91
Mollie Marcoux Samaan is an experienced executive with more than 30 years leading complex sports organizations and is currently CEO of the national governing body for squash. From 1995 to 2014, she developed, built and led amateur/youth sports businesses at Chelsea Piers Management. She then transitioned to college athletics and served as the Princeton University Ford Family Director of Athletics for seven years. At Princeton, Marcoux Samaan focused on providing student-athletes with the tools needed to achieve, serve and lead, earning NACDA Athletic Director of the Year honors in 2020. From 2021 to 2024, she led the LPGA as its ninth commissioner, increasing tournament purses and player income by more than 90% while also focusing on creating an environment for athletes to reach their peak performance. As a consultant and entrepreneur, she has used her extensive experience in youth, college and professional sports to drive dynamic growth and impact.

Ashley Brisco ’11
Ashley Brisco manages prospective and professional basketball players and college students in employment and Name, Image and Likeness (NIL) contracts. She received her bachelor’s degree in classics from Princeton University and a master’s degree in sports industry management from Georgetown University. She is currently pursuing a master’s degree in data analytics and policy from Johns Hopkins University. A lifelong sports enthusiast, Brisco participated in basketball, softball, soccer, track and field, cheerleading and tennis in high school.

Campbell Weaver ’16
Campbell Weaver is the director of hockey systems with the Boston Bruins. As one of the first technical employees in the hockey operations department, he has overseen the design and implementation of internal analytical tooling that powers all of the Bruins’ data-driven decision-making. The impact of the analytics work ranges from amateur scouting and player development to National Hockey League on-ice strategy and roster and salary cap management. After earning a B.S.E. in electrical engineering at Princeton, Weaver received a Master of Engineering in computer science from Cornell Tech, where he cofounded Otari, a smart yoga mat company that eventually was acquired by Peloton.